Role:
Brand Identity

Festival Launch 

Timeline:
3 Weeks

Tools:
Figma

Illustrator 

Harborlight is a conceptual festival experience designed to reflect the creative culture and natural rhythm of Marquette’s Lower Harbor. Developed as a group project, the goal was to create an event that feels intentional, grounded, and connected to its environment—offering a slower, more meaningful alternative to traditional festivals.

My role focused on the app component, where I designed a clean, intuitive interface to help users navigate the festival experience. The app emphasizes ease of use and thoughtful interaction, allowing attendees to explore events, artists, and locations without feeling overwhelmed. The overall system balances clarity with atmosphere, supporting the idea that technology should enhance the experience without competing with it.